BRICKBOARDBUILDER

The Art of Pop Pixels

“I work with the constraints of the brick like others work with paint.”

Gregory, aka BBB, doesn't paint: he builds. Brick by brick, pixel by pixel, he assembles art with patience, precision… and a certain playful spirit.

Trained in interior architecture and technical drawing, he repurposes LEGO—a universal, almost childlike material—to create a unique, vibrant, and unexpected visual language.

His works blend technical rigor, subtle storytelling, and nods to pop culture. From afar, a familiar image. Up close, a complex world. What he creates are slow surprises. Each piece unfolds in two stages: first the obvious, then the strange, the detail, the hidden emotion.

It's an art of patience and pixels, a meticulous construction game that defies our perception. BBB revisits icons of contemporary visual culture—mythical figures, musical personalities, popular heroes—and infuses them with his own grammar, made of rhythm, silence, and graphic tension. He doesn't play with LEGO. He plays with complexity. With our perception. With the pleasure of revealing the unexpected.